How to annotate a logo
To annotate a logo, export it as a PNG or PDF and mark it up in Preview on Mac, Snipping Tool on Windows, or Acrobat — or share a link your client can annotate in their browser without creating an account. The most common breakdown isn't the tool; it's vague feedback: clients email back "make it pop" because they can't point at what they mean. Giving them a way to click the exact curve or colour patch cuts revision rounds faster than any other change.
Export a PNG and annotate it in Preview or Snipping Tool
From Illustrator: File → Export → Export As → PNG. From Figma: select the frame, hit Export in the right panel, choose PNG at 2×. On Mac, open the PNG in Preview and press Shift ⌘ A for the Markup Toolbar — arrows, text boxes, shapes. On Windows, open it in Snipping Tool or Paint. The limit: annotations flatten into the file on save. Your client can't reply to a specific callout — they'll email back and you'll wonder which arrow they meant.
Save as PDF and annotate in Acrobat or Preview
From Illustrator: File → Save As → Adobe PDF. From Figma: File → Save As → PDF. Open in Preview on Mac (Shift ⌘ A for the Markup Toolbar) or in Acrobat (Comment panel → click to pin a note). PDF annotations travel with the file and render in any viewer. The catch: if you want your client to pin their own notes back, they need Acrobat — most don't have it installed.
Share a Figma view link and ask for comments
In Figma, click Share → 'Anyone with the link can view' → Copy link. To leave a comment, the client clicks the speech-bubble icon (C key) — but they must log in or create a Figma account first. This has been an open complaint since 2021 and still applies. For a client already inside Figma, this is the most direct path. For a non-designer client on a one-off project, the account gate is real friction and many designers hit it once, then export a flat file instead.
Share a link they annotate in any browser — no account
The cleanest workflow when your client is the one annotating: share a link they open in any browser — phone or desktop — and click the element they're reacting to. The curve of a letterform, the padding around the icon, the colour they're not sure about. Their note pins right to that spot. You see a thread on the exact element instead of "the bit in the top-left". Tools like Markup.io, GoVisually, and Drafty work this way. The tradeoff: they're not looking at live Figma layers. For straight approval — keep, change, or fix — this wins. For spec review, Figma does.
If you're collecting client approval — not annotating it yourself — drop the exported PNG or PDF into Drafty and share the link. Your client clicks the exact curve, colour patch, or wordmark element they're reacting to; their note pins right there. You reply, mark it resolved, push a new version to the same URL. No Figma account required, no re-emailed files, no guessing which element they meant.
Open a live demoQuestions
- Can my client annotate a logo without creating an account?
- Not in Figma — Figma requires a login to comment, a persistent complaint since 2021. Emailed PNG and PDF markups also require clients to have annotation software. Browser-based review tools like Markup.io, GoVisually, and Drafty let clients open a link and click to leave a note with no account.
- How do I share a logo for client approval?
- Export the logo as a PNG or PDF and share it as a review link, not an attachment. Attachments lead to version chaos — the client marks up in whatever app they have and sends a different file back. A link means one version, one place for all notes.
- How do I annotate a vector logo (AI or SVG)?
- Vector files (Illustrator .ai, .svg) aren't directly annotatable in most tools. The standard workflow is to export a PDF (Illustrator: File → Save As → Adobe PDF) or a PNG, then annotate the exported file. You keep the vector source for editing; you share the flat export for annotation.
- How do I keep all logo revision notes in one place?
- Email is the main culprit — each round generates a different file with a different person's markups, and reconciling them is its own project. A shared review link keeps every annotated note on one artifact, visible to everyone in the same thread, without anyone downloading or re-exporting a file.
- How do I stop getting vague logo feedback?
- Vague feedback — 'make it pop', 'I'll know it when I see it' — usually comes from clients who can't point at what they mean. When feedback happens over email, they describe instead of show. Give them a way to click the exact letterform, curve, or colour swatch and pin a note to it. Specific elements produce specific comments.
- What is the best format to send a logo for client feedback?
- PDF is the most versatile format for client annotation — it renders accurately in any PDF viewer and Acrobat lets clients add sticky notes. PNG is faster to share and works in any image viewer. If your client has no annotation software at all, a link-based review tool where they click to comment is the most reliable option regardless of file format.
Keep exploring
Stop emailing files back and forth.
Share one link. They comment on the exact spot — no account, always the current version.